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Healthcare’s turn-key solution for social media insights, powering patient centricity.

Healthsocial owns an ever growing library of pre-built conversations around disease states that can be instantly accessed, enabling healthcare marketers to spend less time interpreting data and more time developing effective marketing strategies that truly put the patient first.
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Trusted by world-class brands and organizations

Fit for Healthcare

Healthsocial is specifically designed to meet the unique needs of healthcare organizations, ensuring accurate stakeholder identification, sentiment analysis, and an abundant pre-built disease library. Fully compliant.

Pre-Built Disease Library

Healthsocial enables healthcare marketeers to understand relevant online conversations around chosen disease states ready to activate instantly, eliminating noise and overlapping topics to drive insights efficiently and effectively.

Digital Opinion Leader (DOL) Identification

Healthsocial's categorization algorithm automatically assigns social media accounts to relevant groups such as patients, HCPs, caregivers, and other stakeholders. In addition, our proprietary "centricity" algorithm determines the influence of a social account in a disease state conversation. We provide healthcare marketeers with complete visibility of relevant DOLs to prioritize and activate.

Sentiment Analysis

Context in healthcare is paramount. Healthsocial's advanced natural language processing and sentiment analysis extract the true feelings of patients and relevant stakeholders with unparalleled accuracy.

Compliance

Healthsocial only processes publicly available data. Understanding the industry's high expectations and requirements regarding data handling, Healthsocial continuously monitors new standards and regulations to stay at the forefront of healthcare compliance.

The Turn-key Solution for Healthcare Marketeers

Healthcare marketeers need to drive insights and feedback quickly and accurately from the voices of patients, HCPs, and other stakeholders to develop effective marketing strategies. Unfortunately, the efforts to do so are colossal, requiring specialized teams and never-ending tool configurations. That's where Healthsocial's turn-key solution comes in.

Our Library

Pick and choose from Healthsocial’s growing library of pre-built conversations around disease state instances. A disease state instance consists of DOLs categorization and ranking by influence, themes, and sentiments expressed by all relevant stakeholders. As part of an instance, Healthsocial also provides contextualized content recommendations derived from the authentic voice of the patient and all relevant stakeholders.
RSV
Fabry
Migraine
Polycythemia Vera
RSV
While RSV can affect individuals of all ages, it is most commonly seen in young children under the age of two. Given this patient profile, our instance emphasizes the role of caregivers – in this case the parents or grandparents – as the primary drivers of patient concern in the conversation. The conversation is balanced between HCPs raising awareness and Caregivers sharing their/their children’s experiences. Much of the conversation is focused on Science & Research, specifically around recent spikes in RSV as well as the impact of COVID on infections.
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High-Fidelity Disease State Instances Crafted by Experts

Access what matters. Remove the noise. Healthsocial’s library of disease state instances is crafted by a team of experts in the healthcare industry, ranging from doctors and researchers to data scientists and analysts. This ensures accuracy and reliability, providing high-fidelity insights tailored specifically to healthcare marketers' needs.

Effortless Insights

Traditional social insights tools are time-consuming and cumbersome, requiring significant effort to set up and configure. In contrast, Healthsocial’s turn-key solution provides instant insights right out of the box, with no technical expertise required. This enables healthcare marketers to spend more time on what really matters.
Specialized Teams
  • IT
  • Data & Analytics
  • Marketing
  • Social Media
  • Legal
Software Solutions
  • Multiple tools
  • Never ending configuration
  • High Maintenance
  • Long learning curve
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All included and ready to use!

Product Modules

Voices
Digital Opinion Leaders
Listening

Voices

Healthsocial's Voices module is a game-changer in the field of market research. It aggregates a massive number of individual social media posts and distills them into a single voice. This breakthrough module allows marketers to ask unlimited questions and get instant answers with real-world examples. With Voices, healthcare marketers gain unparalleled insights into the thoughts and experiences of patients.

Book a demo to get started. Get in touch now

Want to learn how Healthsocial can help you better understand and engage with patients and other relevant stakeholders? Fill out the form to book a meeting with our team of experts.
New York (HQ)
133 West 19th Street
7th floor
New York, NY 10001
USA
+1 917 913 7800
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